If you tuned into the Oscars on March 7, you most likely saw the commercial for Apple's new iPad, showcasing e-book reader and multimedia platform capabilities as well as the short, spunky, opening riffs of 'There Goes My Love' by Danish indie rock outfit the Blue Van.
'There Goes My Love' is from the quartet's 2008 and latest studio release 'Man Up,' an album which also includes other TV-featured tracks: 'Silly Boy' in a Samsung Behold ad, the title track in the season eight promotion of ABC's 'Scrubs' (as well as an episode of WB's '90210'), and lastly 'Be Home Soon' in an episode of USA Networks' 'Royal Pains.'
Check out the track -- which clearly shows childhood influences covering Kinks, Doors, Animals and Who -- in Apple's commercial below.
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1. Its called The Blue Van's "There goes my love"
Posted at 10:32PM on Sep 11th 2010 by Reid