Continuing with AT&T's "Rethink Possible" campaign, this commercial metaphorically supports their slogan that "AT&T covers 97 percent of all Americans," by blanketing Hollywood, the Hoover Dam, New York, Las Vegas and St. Louis' Gateway Arch, among others with orange vinyl, while playing the soothing folk tune 'From the Morning' by Nick Drake.'From the Morning' was featured on Drake's third and final album 'Pink Moon' before his death in 1974. The recording sessions took only two nights, with just Drake and sound engineer and producer John Wood in the studio. The bare yet serene recordings of the 11-track album lasted only 28 minutes, and featured only Drake on vocals and acoustic guitar (with sparse piano in the title track).
AT&T's visuals were clearly inspired by the work of Christo and Jeanne-Claude's 'The Gates.' The duo's installation artwork could be seen all over the world, but 'The Gates' exhibit featured 23 miles of orange vinyl gates that were installed in Central Park; the exhibit ran in February of 2005.
Check out the commercial below, and tune into AOL Radio's Songwriters station to hear this song and other Nick Drake classics.
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