Apple's latest commercial for its popular tablet computer, the iPad, features the song 'Never Stop' by Chilly Gonzales. The song comes from his upcoming album 'Ivory Tower,' which also serves as the soundtrack to a movie Gonzales co-wrote.
Infectious percussion and finger snaps are joined by an upbeat piano melody, as several creative applications for the iPad are demonstrated during this wordless commercial. (Usually this is the part of the story where we'd quote lyrics for you, but there are none, so let's move on...)
Chilly Gonzales, aka Gonzales, formerly Jason Beck, is a Canadian MC, pianist and producer who frequently collaborates with artists such as Feist and Peaches. Both of those artists will appear along with Gonzales in his film writing debut, 'Ivory Tower,' which follows two brothers working out their sibling rivalries during a competitive game of chess.
'Ivory Tower' will be screening in select cities around the world throughout the fall. You can find out if it's playing near you here and check out the commercial below:
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1. The apple iPad's touchscreen display is a 9.7 in liquid crystal display with fingerprint-resistant and scratch-resistant glass. If you compare with the others but I want to explain one thing is that the apple iPad was selected by the Time Magazine as one of the 50 Best Inventions of the Year 2010.
Posted at 3:13AM on Jan 24th 2011 by Alisha