Adidas' new commercial opens the doors to their sneaker-selling MEGA diner with the help of B.o.B's new single 'Magic.' The track is the third single from his 'The Adventures of Bobby Ray' album.
A customer's order for the "freshest thing you got" unleashes 'Magic's' particularly nasty, danceable hip-hop beat and quirky keyboards. Special guest star Rivers Cuomo of Weezer starts us off with the song's "I got the magic in me" hook as we head to the kitchen.
Guess who's there? None other than B.o.B himself, acting as some sort of short-order sneaker cook as his own verse plays: "I kick it like Adidas / Flowin' sticky like adhesive / Be cautious, 'cause what I be on'll leave you with amnesia."
You can check out the commercial below, and listen for B.o.B. and his buddy Rivers creating 'Magic' over on AOL Radio's New Pop First station.
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