To present the new Amazon Kindle, the electronic commerce company staged a couple reading their Kindles contently on the beach, while featuring Annie Little's lofty, piano-led song, 'Fly Me Away.'
Annie Little is part of the duo Little & Ashley (alongside Mark Ashley), who were involved with several stop-motion commercials promoting the Kindle. Those commercials were a result of a Amazon-winning contest, helmed by photographer Angela Kohler and director Ithyle Griffiths. 'Fly Me Away' was originally used in the first Amazon Kindle ad, which also stars Little.
The all-new Kindle boasts enhanced display, faster navigation, a 21% smaller size while holding up to 35,000 books -- all at a reasonably-priced $139.
You can currently download the MP3 of 'Fly Me Away' over at Amazon. Check out the commercial below!
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1. It's the show by lenka
Posted at 3:04AM on Nov 28th 2010 by Bob