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Kia 2011 Sorento Super Bowl Commerical -- What's the Song?

Kia's 2010 Super Bowl commercial features the All-New 2011 Sorento and the unbelievably fun cast from the Nick Jr. series 'Yo Gabba Gabba!' along with their friends. Muno, Brobee and Flex join the delectable Sock Monkey and Teddy Bear for an amazing joyride across the country. But most importantly, the characters rock out [and even do the robot] to The Heavy's 'How You Like Me Now?'

The catchy tune -- with heavy guitar riffs and neo-soul attitude -- is featured on the English indie/rock quintet's October-released sophomore album 'The House That Dirt Built' (in reference to the nursery rhyme: 'This Is the House That Jack Built.') The song has also been featured on the Season Six finale of 'Entourage' and performed on the Jan. 18th episode of the 'The Late Show With David Letterman.'

Kia's formula? Mash a hip, indie band with a children's favorite cast of characters, and they've grabbed the attention of young, hip parents that want a fashionable, sportier ride but the functionality and space to transport the kids. Well done Kia. Check out the commercial below!

Filed under: What's The Song, Indie

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