The recent commercial for the 2010 Kia Soul crossover automobile features the song 'The Choice is Yours (Revisited)' from the hip-hop group Black Sheep. The track hit No. 7 on the Billboard Pop Charts back in 1992, and is available on the album 'A Wolf in Sheep's Clothing.'
In the commercial, life-sized hamsters, decked out in full hip-hop gear, cruise around various city scenes in their Kia car, playing basketball, break-dancing and rapping along to the song's "You can get with this, or you can get with that" refrain. Meanwhile, the features and benefits of their new car are contrasted with the converted toasters and cardboard boxes that less fortunate hamsters are shown driving.
This isn't the first time Kia resorted to hampsters to promote their Soul model. Last year's commercial won them the Nielsen's Automotive Ad of the Year, so it makes sense for them to bring back the cute rodents for a new ad campaign.
In the early '90s, Black Sheep were part of Native Tongues, a collective of positive-minded, jazz-sampling hip-hop artists that also included A Tribe Called Quest and De La Soul. Black Sheep's most recent album was 2006's '8WM/Novakane.' Be sure to check out heck out the commercial below!